What We Do
Entourages philosophy is built around six key pillars which reach across the entire sport and entertainment industry.
Commercial Image Rights
Commercial Image Rights
Endorsements for athletes and entertainers has become a multi million dollar industry where brands can really make a statement by aligning themselves with athletes and entertainers who fit their corporate philosophy and enhance their public image. Entourage entrench ourselves within a brand culture which allows us to source the perfect ambassadors hereby creating mutually beneficial partnerships for all involved.
Entourage works with a number of the industries premier rights holders to source commercial partners and assist them in monetising their portfolio of assets. This includes new sponsors, third party broadcasters, media agencies and corporation organizations on a global level. We provide an in-depth audit of their current rights, whilst identifying opportunities and gaps where a targeted approach can help them grow both domestically and internationally.
Entourage has been retained by corporate clients (rights holders, brands and suppliers), on specific projects, using our experience, knowledge and relationships to propose solutions to achieve their marketing and commercial goals
Entourage works with a number of top athletes and ex-professionals to help develop and evolve their social media and build their brands thus helping them generate revenue across multi-platforms.
Working with existing relationships to negotiate and book pre-season and mid-season matches along with ex-professional exhibitions tournaments. Experience in booking high profile entertainers for corporate events and public shows globally.
Entourage find some of the most cutting edge and innovative products in the industry and use our existing relationships to implement them with rights holders around the globe to help generate revenue and gain exposure.
Entourage was founded by Paul Brighten and Mark Cowan with the goal of uniting their experience within Sports and Entertainment to create a boutique Agency, focusing on emerging sectors and brands.
After 3 years playing professional tennis, Paul has spent the last 10 years in the sports industry, working at Octagon and Soccerex respectively. During this time Paul has worked with some with some of the world’s biggest companies, rights holders and athletes helping them to leverage their brands, monetize their assets and navigate the professional sports industry. Paul is bilingual Portuguese, speaks fluent Spanish and has built up an enviable network in Latin Spoken territories including Brazil, Portugal, Italy, Spain, Argentina etc.
Mark has worked in the international music and entertainment industry for over 15 years. During this time he has booked events with some of the industries biggest talent, musical theatre and has, over the past 2 years become heavily involved in the Sports industry. Mark has a huge international network, with extra focus on emerging markets such as the Fast East, India, Middle East and Israel.
International Business Development
Michael has worked in the sports & media industry for the past 7 years. During this time Michael has worked internationally in a number of strategic, sponsorship and business development roles in different countries, creating a vast network of contacts with brands and right holders globally Fluent in Portuguese & Spanish
Client : PlanetWin365
Objective: Partner with well know brand ambassador
Result: The brief from the brand was to partner with a world class, recognizable face in football. Roberto Carlos was their choice as he had played in various countries they market to and has won multiple trophies in each territory.
Client : ITV: Louis Saha
Objective: Book an ex-player to be a pundit on ITV Sport
Result: Entourage booked Louis Saha, ex-Manchester United and Tottenham Hotspur player to feature on their Europa League coverage.
Client : JDB Herbal Tea
Objective: Source and secure a FIFA World Cup Winning Brazilian to help launch their new ice Tea Drink in Brazil
Result: We were able to secure winning star “Bebeto” to be present at the launch of the new drink on the world famous Copacabana Beach in Rio De Janeiro
Client : Toyota
Objective: Source a Real Madrid Legend for the FIFA World Club Final in Marrakech
Result: We source and booked Fernando Morientes for meet and greets and to spend time with the executives and staff of Toyota.
Client : Gatorade
Objective: Source an ex-Barcelona player legend to help launch a new campaign between club and brand
Result: We negotiated a deal for Juliano Belletti to feature at the launch event and narrate the official movie illustrating the partnership and the clubs treble winning season.
Client : Heineken
Objective: Source a brand ambassador for Champions League Final activation
Result: Robert Carlos, exclusive to Entourage, was the face of their final campaign, which included a social media and personal appearance at their unique event held in Ibiza.
Client : Investing Area
Objective: Source a sponsorship with playing kit visibility, with a recognized French Football team with a loyal fan-base
Result: Entourage brokered a two-year commercial partnership with AS Saint-Étienne focusing around branding on their official shorts and a full sponsorship package.
Client : Buzztrade
Objective: Source a global sponsorship, for an Online trading platform, with a recognized Champions League level football team.
Result: Entourage brokered a multi-year, six figure commercial partnership with FC Porto focusing around their available digital assets and perimeter advertising to help drive brand awareness in Portugal.
Client : S.L.Benfica
Objective: Source and Secure New Shirt Sponsor
Result: At the request of the club, we were able to connect SL Benfica with right people at the right level in order to begin discussions and sign a 3 year Shirt sponsorship deal with Emirates Airlines
Entourage are a very honest, fast moving, boutique agency that helped St Etienne to find a suitable Online Trading Partner. We look forward to working on more projects with them over the coming years
Working with Entourage is a fantastic experience. They share the same enthusiasm and passion as our club and have help us develop the brand by bringing in global partners
Entourage brought us a very creative sponsorship partner in Buzztrade. FC Porto like to be the first, innovative and Entourage really hit that mark with this brand
When looking to enter the sports marketing sector, we were not sure of the direction we wanted to take. Entourage evaluated our brief, target market and delivered two fantastic partnerships for our brands
We’d love to hear from you, if you want to get in touch please use the contact form or our details below.
Get Connected :
Tel: +44 (0) 207 472 0248